BMW is a highly popular and widely recognized brand in the automotive industry, renowned for its opulent styling and outstanding driving capabilities.

The goal of this project was to create content for the new generation, always keeping the human touch.

As a content creator tasked with creating content for BMW, I took the initiative to be bold and authentic in my approach. I made sure that my content reflected my unique personality and that it brought joy to the BMW community. To achieve this, I created scenarios that were relatable and inclusive to BMW's audience, keeping in mind the importance of accurately showcasing the BMW product in each piece of content.

In line with BMW's preference for natural-style content, I often shot my content on my iPhone, which helped to keep the content genuine and relatable. However, I made sure to prioritize the BMW product, ensuring that it played a prominent role in all of my content. I was meticulous in my research and ensured that all information about the product was accurate, which helped to build trust with the BMW audience.

Through my efforts, I was able to create content that captured the essence of the BMW brand and resonated with its audience, resulting in increased engagement and a stronger connection between BMW and its community.